5 Techniques to Make Mobile Call to Action Buttons Intuitive

To tap or not to tap — that is the question on the user’s mind when they see a call to action button.

The more buttons there are, the longer it takes for users to decide. They have to examine each button to figure out which one best meets their goal. Any uncertainty could cause them to take no action or the wrong action.

You can prevent this by making your call to actions intuitive. When users can see which button is important to their task, they’re able to take action right away. Below are a few UX…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store