Why You Shouldn’t Use Your Brand Color on Buttons

Optimizing call-to-action buttons for all users

Many apps use their brand color on their call-to-action buttons. Doing this may seem like a harmless act of branding, but it can actually hurt the user experience. Brand-colored buttons can lead to inaccessible text labels, button state conflicts, and a lower clickthrough rate.

Inaccessible Text Labels

Brand-colored buttons often have inaccessible text labels. Many brand colors are chosen without any…